The journey on the road to becoming fearless networkers, even
for the shy and timid, begins by defining business networking.
First, let's define what business networking isn't.
Business networking isn't:
Dropping your card in a prize bowl at your
favorite restaurant hoping to win a free meal
Handing out your business card to anyone who will accept
it
Creating a list of people to call on in hopes of selling to
them
Putting everyone who has given you a card on your electronic
newsletter e-mail distribution list without a follow up
program
Tacking your card on the bulletin board at your local
retailer
Introducing yourself or being introduced to another
person and not exploring a business relationship
Prospecting to get personal leads
Now, let's look at what business networking is.
Business networking
is:
Diverse people, with diverse products
and services, who understand and practice "give
and take"
Developing mutually beneficial win-win relationship
with others
Giving, pure and simple!
Relationship building with the intent to eventually
share referrals
Promoting you and your good reputation
Building quality business relationships where
there is ease, comfort, reliability and
respect
Serving others without expecting anything
in return
Being confident that the same people
you are serving or others will serve
you in
return
Now! If you want the details behind these summary statements,
you'll need to either book me as a speaker,
or buy
a copy of my
book...OR BOTH! Believe me...all three options
will be well worth your time and the investment!
Want more information? Go to the Table of
Contents for the book
Fearless Networking! Or, check out
the Marsh Mantras (also from the book).
This web site also offers answers to "FAQ's (Frequently Asked Questions) about networking and specifically about this book.
